A year and half ago i designed the identity for Brownice Ice Cream. Then came the news they got hold of a physical shop space in Sin Ming Road. It was like a dream come true. The shop graphics were proposed based on an imaginary shop front and space during the design and conceptualisation stage. All i can say is everything just falls into place. My recommendation is their waffles with ice cream.
Art Direction: Norman Lai
Design Team: Norman Lai and Lim Cai Ling
Photography: Stanley Yap
Featured in Retail Design Blog and Designlicious.