norman.lai

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Airmail

What should you do when you get a brief to show global expansion in a year-end greeting? You let the design go places, of course!  Afterall, In this age of ecards and motion graphics, you really have to go all out to create the wow. For me, the prototype one-fold card was a definite no.

Inspired by the model planes I assembled as a small boy, I worked the idea into a 3-dimensional boxed greeting card. I custom made a simple (but snazzy!) airplane for insertion into the box.

All in all, I proved that when it comes to creativity, the sky’s definitely not the limit.